“ “I started Blindside because I couldn’t find clothes that felt like me—comfy enough to live in, cool enough to wear anywhere, and effortlessly put together. I wanted something that fit—my lifestyle and my vibe.”
How It Started. Where It’s Going.
Founded by Abbey Holmes, Blindside was born from a simple yet constant struggle: finding clothes that were effortlessly stylish and seriously comfy—all while being constantly on the move. Travelling non-stop for work, Abbey craved outfits that didn’t scream “airport dag” but still felt like a warm hug.
The idea sparked long before loungewear hit the mainstream, back when comfort and style were rarely seen in the same outfit.
Launched in 2020, Blindside is all about versatile pieces that can be dressed up, down, layered, or thrown on without a second thought. It’s fashion that moves with you—from the street to the lounge, from your couch to catching flights.
Oh—and the name? Inspired by Abbey’s time on Survivor, where she got blindsided not once, but twice. So it only felt right.
